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Designing for all:
The way we design our world has long been shaped around a ‘default male’ perspective, often leaving women as an afterthought in product development. From safety equipment to smartphones, medical research to workplace policies, gender bias is embedded in ways many of us don’t even notice: until the data reveals the consequences.
Take car safety. For decades, crash test dummies were modelled on the average male physique, meaning that vehicle designs prioritised male bodies when assessing impact and safety. The result? Women are 73% more likely to be injured in a car accident. It wasn’t until the development of THOR-5F, a crash test dummy designed to reflect female body proportions, that car manufacturers began to address these disparities.
This exclusion from the design process extends beyond car safety. Everyday products — from smartphones to office air conditioning — tend to be designed with men’s needs in mind.
Phones have grown too large for the average woman’s hand. Workplaces set air conditioning temperatures based on men’s metabolic rates, leaving many women reaching for a jacket in summer.
Even medical research has historically prioritised male physiology, leading to misdiagnoses and inadequate treatments for women’s health conditions.